On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business can generate a profit. Before we explore the pricing strategies on offer to your business, you should consider the seven following pricing tips raised by Leigh Cauldwell, behavioural economist and pricing expert, in the book The Psychology of Price :. Once you have these key pricing principles in mind, you should explore the following pricing strategies that businesses implement when setting prices.
But, penetration pricing can help. Based on the idea that everyone loves a good deal, penetration pricing helps you gain footing in a new market by competing on price. Offering a significantly lower price than what people expect helps you acquire customers faster. Penetration pricing is an acquisition strategy for companies that are trying to gain a foothold in highly competitive markets.